7 years ago

The coolest avocados around … literally

Megan Shanley, director of sales and marketing at Morro Bay Avocados, explains what makes these tasty avocados so cool:

It’s my favorite time of the year in Minnesota! Not only are pumpkin-spiced lattes and corn mazes just around the corner, this is the time we start harvesting our Morro Bay avocados! If you haven’t tried one of our avocados yet, let me try to explain.

These green gems are creamy and buttery smooth. They’re very dense and heavier in weight than what you are used to. Their flavor is rich avocado perfection. There’s just no other Hass avocado quite like it!

Why Morro Bay avocados are so “cool”

I live on the ranch where my family grows these delicious avocados. Our grove is located just outside of a sleepy little beach town on the central coast of California called Morro Bay. We’re known for our oysters, fishermen, surf and avocados. Our avocados thrive in this growing region! The microclimate is unique because we get both cool ocean breezes and thick morning fog that rolls in and out during the day. This type of climate slows down the trees’ maturation process, allowing the fruit to hang on the tree longer than anywhere else – up to 18 months. Morro Bay avocados are literally the coolest!

The flavors and oils get plenty of time to develop to their fullest potential during this cool period. We not-so-patiently wait until the end of summer for our harvest because this is the time when they’re at their peak flavor profile … the season’s best, if you will.

It was four years ago when I moved home to work for my father. He always knew his avocados were particularly delicious this time of the year; he just hadn’t taken the time yet to share that with the rest of the world. When I came onboard, we began working together to educate avocado lovers on just how great Morro Bay avocados are. Through a lot of persistence and hard work I can say that today we’re shipping our Morro Bay avocados nationwide. We’re lucky to be able to partner with Lunds & Byerlys, who understand and appreciate the quality of our avocados. Our partners want to bring only the best to their customers, and so they bring in Morro Bay avocados.

For 2015, these avocados will only be available at Lunds & Byerlys from mid-August through mid-September. Try just one … I promise you will be back for more!

How-to Tuesday: A better way to cut and peel an avocado.

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