NuVal is a science-based system that scores food and beverages based on more than 30 favorable and unfavorable nutritional factors that might be present in a product – everything from fiber and vitamins to sugar and sodium. Products are given a score between 1 and 100 that is clearly displayed on the product’s shelf tag, next to the price. The higher the NuVal score, the more nutritious the product.

Nearly 16,000 products in our stores have a NuVal score, and that number will continue to rise as the NuVal System analyzes and scores additional products on an ongoing basis. The NuVal system is a great way to get your whole family interested in nutrition. Sure, everyone still wants their cookies, but that little NuVal number tells a story that will have a happy ending as your whole family sees the benefits of healthy eating.

The Science Behind NuVal

The NuVal System was developed by a team of nutrition and medical experts from leading health organizations and universities. This scoring system is based on recommendations such as the U.S. Dietary Guidelines and Dietary Reference Intakes. Scores are created using a product’s Nutrition Facts Panel and ingredient list to ensure the most accurate scores possible. The NuVal System reflects widely accepted research in nutrition and nutrients, as well as the impact of these nutrients on our health, both positively and negatively.

Boiled down to its simplest description, here is how the NuVal Nutritional Scoring System works:

  • Nutrients with generally favorable effects on health are placed in the numerator, where higher values increase the NuVal Score.
  • Nutrients with generally unfavorable effects on health are placed in the denominator, where higher values decrease the NuVal score.

How to Use the NuVal System:

NuVal scores help you trade up within food categories, such as cereals, milks, breads, meats, etc. If you look at the cereal category, for example, the NuVal scores range from 1 – 99 and the category average score is 24. In the yogurt category, you will see NuVal scores between 7 and 100, the average score is 35.

Trade ups are easy with the NuVal System. Here are a few examples:

  • Special K: Original is a 23, Protein Plus is a 34 and All Bran is a 58
  • Pasta sauce: Classico Four Cheese is a 43 while Classico Spicy Red Pepper is a 70
  • Yogurt: Yoplait Original Lemon is a 26, Yoplait Lite Blueberry is a 61 and Yoplait Greek Lite Vanilla is a 77

Frequently Asked Questions

Q: What is the NuVal System?

A: NuVal is a science-based scoring system that shows you the nutritional value of foods you buy. NuVal scores foods and beverages based on more than 30 favorable and unfavorable nutritional factors that may be found in a product – everything from fiber and vitamins to sugar and sodium. Scores range from 1-100; the higher the score, the higher the nutrition.

Q: Who developed the NuVal System?

A: The NuVal System was created independent of Lunds & Byerlys or any food manufacturer. A team of recognized nutrition and medical experts from leading universities and health organizations drove the development of the Overall Nutritional Quality Index (ONQI™) algorithm, which generates NuVal Scores.

Q: How many products have a NuVal score?

A: Approximately 16,000 products throughout our stores have a NuVal score.

Q: Why don’t all products have scores?

A: The number of products with a NuVal score will continue to increase over time as NuVal continues to analyze and score new products on an ongoing basis.

Q: Where can I find a product’s NuVal score?

A: They’re typically displayed directly next to the product’s price sign. Their double-hexagon emblem displays the score of each product.

Q: Is the NuVal System a diet?

A: No, it is another tool you can use to make more informed and nutritious food choices. It is not a diet or a substitute for a doctor’s advice about health conditions.

Q: Where can I get more information about NuVal?

A: Visit their website at www.NuVal.com.