NuVal is a science-based system that scores food and beverages based on more than 30 favorable and unfavorable nutritional factors that might be present in a product – everything from fiber and vitamins to sugar and sodium. Products are given a score between 1 and 100 that is clearly displayed on the product’s shelf tag, next to the price. The higher the NuVal score, the more nutritious the product.

Nearly 15,000 products in our stores have a NuVal score, and that number will continue to rise as the NuVal System analyzes and scores additional products on an ongoing basis. The NuVal system is a great way to get your whole family interested in nutrition. Sure, everyone still wants their cookies, but that little NuVal number tells a story that will have a happy ending as your whole family sees the benefits of healthy eating.

The Science Behind NuVal

The NuVal System was developed by a team of nutrition and medical experts from leading health organizations and universities. This scoring system is based on recommendations such as the U.S. Dietary Guidelines and Dietary Reference Intakes. Scores are created using a product’s Nutrition Facts Panel and ingredient list to ensure the most accurate scores possible. The NuVal System reflects widely accepted research in nutrition and nutrients, as well as the impact of these nutrients on our health, both positively and negatively.

Boiled down to its simplest description, here is how the NuVal Nutritional Scoring System works:

  • Nutrients with generally favorable effects on health are placed in the numerator, where higher values increase the NuVal Score.
  • Nutrients with generally unfavorable effects on health are placed in the denominator, where higher values decrease the NuVal score.

How to Use the NuVal System:

NuVal scores help customers trade up within food categories, such as cereals, milks, breads, meats, etc., for more nutritious selections. The cereal category, for example, has NuVal scores ranging from 2-91, and the category average score is 27. In the yogurt category, the scores range between 9 and 100 with a category average of 47.

Trade ups are easy with the NuVal System. Here are a few examples:

  • Cereal: Honey Nut Cheerios has a NuVal score of 27, Cinnamon Burst Cheerios is a 31, and Cheerios is a 37
  • Granola: Bear Naked Fruit and Nut is a 28, while Bear Naked Vanilla Almond Crunch is a 91
  • Yoplait Yogurt: Original Lemon Burst is a 27, Lite Blueberry is a 61, and Greek Plain is a 98

Frequently Asked Questions

Q: What is the NuVal System?

A: NuVal is a science-based scoring system that shows you the nutritional value of foods you buy. NuVal scores foods and beverages based on more than 30 favorable and unfavorable nutritional factors that may be found in a product – everything from fiber and vitamins to sugar and sodium. Scores range from 1-100; the higher the score, the higher the nutrition.

Q: Who developed the NuVal System?

A: The NuVal System was created independent of Lunds and Byerly’s or any food manufacturer. A team of recognized nutrition and medical experts from leading universities and health organizations drove the development of the Overall Nutritional Quality Index (ONQI™) algorithm, which generates NuVal Scores.

Q: How many products have a NuVal score?

A: Approximately 15,000 products throughout our stores have a NuVal score.

Q: Why don’t all products have scores?

A: The number of products with a NuVal score will continue to increase over time as NuVal continues to analyze and score new products on an ongoing basis.

Q: Where can I find a product’s NuVal score?

A: They’re typically displayed directly next to the product’s price sign. Their double-hexagon emblem displays the score of each product.

Q: Is the NuVal System a diet?

A: No, it is another tool you can use to make more informed and nutritious food choices. It is not a diet or a substitute for a doctor’s advice about health conditions.

Q: Where can I get more information about NuVal?

A: Visit their website at www.NuVal.com.